What is CardStar?
Improved Interaction with Real-Time Connectivity
CardStar is a simple consumer-focused application connecting consumers and merchants via multiple smartphone platforms. CardStar’s unique SyncScan™ technology renders one-dimensional (1D) barcodes for membership and reward cards. Consumers can scan their digital reward card right from their smartphone at point of sale to get points, earn rewards, and realize discounts.
Convenience:
- Joining the CardStar merchant network is an easy step—no buy-in or POS integration is required—and CardStar can work directly with any merchant to create customized features and offerings.
- CardStar has simple tools for merchants to load offers, coupons and incentives into the application with a high degree of accuracy, timeliness and acceptance.
- CardStar has a higher rate of scanning success than any other app on the market — ensuring a positive user experience that deeply engages users, fosters consistent use of the application and improves customer retention.
Access:
- Consumers can engage with customized merchant information within CardStar, including contact information, store locators and mobile coupons.
- CardStar allows merchants of all sizes to aggregate offers, promote incentive programs and communicate important information like product recalls to customers through its application.
Value:
- CardStar empowers merchants to push the right offers to the right customers in real time via geo-targeting features — strengthening customer loyalty by guiding the shopping experience.
- The variety of information funneled to consumers through the CardStar app promotes user engagement over time — making CardStar a valuable mobile marketing channel for reaching customers on the go and driving sustainable awareness of marketing campaigns.
- CardStar provides a deep level of customer analytics, enabling merchants to tailor marketing messages and promotions to mobile customers.